AI Insights · Timothy · April 2025
Top 5 Social Apps Performance on Unified Platform in Spain: Q1 2025
Explore the performance trends of the top social apps in Spain during Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the performance of the top social apps in Spain showed varied trends in downloads, revenue, and active user engagement.
TikTok - Videos, Shop & LIVE experienced a notable increase in weekly revenue, peaking at approximately $990K in mid-March. Downloads saw a decline, starting the quarter at around 205K and dropping to about 94K by the end of March. However, weekly active users remained relatively stable, hovering around 12.8M.
Facebook maintained a steady weekly revenue, with the highest at approximately $13K in late February. Downloads fluctuated slightly, beginning at 81K and ending at about 78K. Active users decreased gradually from 15.4M to 14.5M over the quarter.
Instagram showed a strong start in downloads with 145K in the first week of January, dropping to 59K by the end of the quarter. Revenue peaked in mid-January at $93K but then saw a decline. Active user numbers remained consistent, around 16.6M throughout the period.
Threads had no revenue but saw a peak in downloads at 162K in early January, declining to 95K by March's end. Active users increased from 4M at the start to 4.3M by the end of the quarter.
小红书 — 你的生活兴趣社区 experienced a surge in downloads in mid-January with 199K, which then dropped significantly. Revenue spiked in mid-February at $11.9K. Active users started at 31K and ended at 46K.
These insights are based on data from Sensor Tower, where more detailed analyses can be found.
